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CloudCamp Boston December 10th, 2009

Video re-cap ( special thanks to Pixability): http://www.youtube.com/watch?v=5oEPS5ZeLDU

Tech Manager blog posting:

http://techmgr.net/home/2009/12/11/cloudcamp-boston-security-and-private-clouds.html

Big Data - Video in the Cloud

Back on November 10th we had a new company in the works called VideointheCloud present at our monthly meeting. When the whole topic had come up I was thinking - big deal, video stored in the cloud and downloaded on-demand and why was this something a couple of smart guys would go off and do?

The speakers Branko Gerovac and David Carver were a team who have been involved in video/media computing for a combined 45+ years making them experts in the video/media business. They also have several successful ventures under their belt including starting up and launching Blackwave a video storage and delivery system manufacturer.

The presentation was different than most because they went through the process of explaining the scale of what is going on in the video-on-demand business, the market structure (YouTube vs. cable video-on-demand), and the problem statement as it relates to transcoding and delivery the data.

They posted their own blog post with their slides which can be found here but I'd like to share some quick highlights:

- YouTube represents 314M minutes/month of video viewed by 126M people in the US

- 25K/hours of YouTubecontent uploaded every month

- Total video 2.9 TRILLION minutes/month!

Now if you assume that the use of google like low power CPU's (they use 1.2ghz) are crammed into a 20' container and we assume that for 24M titles with 2.5minutes a title - we get about 40B minutes a month. If upload is 3M minutes a month - the cost is over $5B to transcode the data on upload where transcoding "only" costs $2.8B on download.

If you take a different approach and use bigger processors and stick with the download process you can actually get the costs down to the $500K range - making this much more viable as a business.

According to Branko and David the three key issues are transcoding horsepower, bandwidth, and storage making this a great application for a purpose built cloud for Video.

I highly recommend looking at their website and take a look at some of the data they are capturing live like the last 7 trailing days of YouTube video content. Big data problems are going to be great beneficiaries of the cloud.

/wayne

The Planet - Colo vs Hosting vs Cloud

A few weeks ago we had a couple of great speakers - one of them was Rob Walters - Director of Product Management from The Planet based in Houston Texas. The Planet has over 20,000 customers, manage over 48,500 servers running in 6 SAS70 Type II data centers with over 140+ certified engineers.

  What makes The Planet unique is that they offer colo, hosting and cloud services and they cater to a specific segment - mostly SMB sized customers. Most people that I ask about segmentation in the cloud don't believe that it matters - I think it does - and not just to vendors. The spectrum of convenience outweighs risk to the consumer for free services to the issues of risk to the enterprise and its core property - it's information.

Colo has been around for quite a while with companies providing basic power, pipe, and ping services during the dot.com era. A colo customer usually owns their own system and it is kept in a cage inside the colo provider. The benefit is the colo site usually has heavy redundancy built into the network connections, the AC, and the power is backed up by generator with full time staff monitoring the facilities.

Managed services usually means that the provider is helping manage the environment and in the case of The Planet can be a virtualized environment. Managed services may be as simple as having the provider do the backups/restores to caring/feeding of the OS, user accounts, etc and the customer is only responsible for the portions of the stack that they want to own themselves. At The Planet - they own the systems changing the economic model to OPEX from a CAPEX model.

While I'm not going to debate the cloud definition - in The Planets case the environment is very portal oriented, easy to use, and delivers services rather than infrastructure per se with limited customization allowed and services metering method varies from the other services with scaling up/down based on demand.

Take a look at providers like The Planet, GoGrid, and Rackspace and compare them to Amazon, Google, or Terremark and Savvis. All three are much different in their offers with different levels of customization, SLA's, and the transparency level (to see more about transparency see my blog.

/wayne

The Planet Presentation

Next Meeting - Video from the Clouds & Hosting vs. Cloud

Important Update! - Added The Planet

 

Next Tuesday on November 10th we have two presentations, first Rob Walters from The Planet will talk about the differences from Hosting and Cloud. The second presentation will be from a new startup company called Video in the Cloud who will be talking about how move large video data from the cloud and the challenges related to big data movement.

Date: November 10, 2009
Time: Meet & Greet 6-7pm
Meeting: 7-9pm

Microsoft Northeast District: Waltham, MA

Address: 201 Jones Rd., Sixth Floor Waltham, MA 02451 Phone: (781) 487-6400 Fax: (781) 487-6600

 

The Cloud and Hosting:  Natural Adversaries or Happy Bedfellows?

In the past year, the IT industry has emerged with cloud descriptors attached to almost any new product that emerges, accompanied by predictions that the hosting industry would soon evaporate … into the cloud.  Fast forward to today, and thinking beyond to what the future looks like, it’s become ever more apparent that hosting and cloud solutions are actually a perfect fit.

Bio: Robert Walters, Director of Product Management at The Planet

As Director of Product Management for The Planet, the world’s largest privately held dedicated hosting company, he’s spoken with hundreds of customers, and he knows firsthand what customers want and how to help them evaluate what’s right for their businesses.  Walters eliminates the fear of what’s to come and offers an insight and perspective of the future for IT teams and the cloud computing infrastructures they’re contemplating. 

Creating Next Generation Cloud Computing For Video and Big Data Applications

Abstract

Video in the Cloud is the fusion of online video and cloud computing, which are two of the most significant current trends in computing. The momentum of online video adoption portends a massive
expansion in data center capacity just as cloud computing promises to radically change the technologies and economics of the data center. However, current cloud computing architectures are not particularly video capable, and video is just one of a class of interesting big data problems. By addressing video and other big data problems, we bring about a next generation of cloud computing infrastructure that supports high bandwidth access to massive amounts of data. In this talk, we outline scale requirements, core concepts, and design/architectural principles necessary to support video and
other big data problems in the cloud.

Bios:

Branko J. Gerovac, CEO

For over 25 years, Branko has led developments at the forefront of
technology and market advances, and regularly produce game changing
innovative products across the interplay of computing,
communications, and media. He has held senior executive positions,
providing leadership in technology development, business planning,
product development, and customer and partner relations. Previous
positions include: Chief Strategy Officer and Founding CEO, Blackwave
Inc.; Vice President of Research and Chief Technology Officer,
SeaChange Inc.; Associate Director, MIT Research Program on
Communications Policy; Visiting Scientist, MIT Media Lab; FCC
Advisory Committee on Advanced Television Service (ACATS); Consulting
Engineer, Digital Equipment Corporation. Gerovac holds several
issued and pending patents. He received a Bachelor of Arts in
Physics from Brandeis University, with graduate coursework in
Physics, Formal Logic, and Computer Science at Brandeis and Harvard
Universities.

David C. Carver, CTO

For over 20 years, David has led influential work in media computing
and communications with extensive experience in technology
development and transfer, business planning, and product development.
Previous positions include: Founding CTO of Blackwave Inc., a maker
of video storage and delivery systems for the Internet; Director of
Research and Development at SeaChange International; and Director of
Strategic Initiatives at PictureTel Corp. In the 1990s, David was
Associate Director of the MIT Research Program on Communications
Policy. It was there that he developed the conceptual foundation for
much of his later work. Earlier he held Visiting Scientist positions
at MIT's Project Athena and Laboratory for Computer Science. David
began his career in 1982 at Digital Equipment Corporation. He holds
several issued and pending patents. He received his Bachelor of
Science in Computer Science from Rensselaer Polytechnic Institute.